Case Study
Healthcare Digital Platform
Soctor
Healthcare / Digital Health
Introduction
Soctor helps in manage minor health problems like cold, cough, fever, loose motions and many more conditions with commonly available medicines using self-treatment advice developed by doctors. It's easy. It's free. The platform addresses the critical issue of irresponsible self-medication in India, achieving an 80% increase in user adoption.
The Challenge
Irresponsible self-medication is a significant issue in India, with 52% of individuals relying on previous experiences, unqualified neighborhood pharmacists, and online information, leading to serious health risks and contributing to antibiotic resistance.
Business Goals:
Establish Soctor as the leading platform for safe and responsible self-medication- Provide accurate, personalized medical advice and professional consultations to millions of users
- Promote educated and informed healthcare decisions
- Reduce health risks and combat antibiotic resistance
Problem Statement
Irresponsible self-medication is a significant issue in India, with 52% of individuals relying on previous experiences, unqualified neighborhood pharmacists, and online information, leading to serious health risks and contributing to antibiotic resistance. There is a clear need for a trusted, accessible platform to provide accurate, personalized medical advice to promote safe self-care and mitigate these risks.
Business Goal
Establish a platform that:
- Becomes the leading platform for safe and responsible self-medication
- Provides accurate, personalized medical advice to millions of users
- Promotes educated and informed healthcare decisions
- Reduces health risks and combats antibiotic resistance
Target Audience
General Public
Individuals who frequently self-medicate based on past experiences, advice from unqualified sources, or online information.
Chronic Disease Patients
Patients with chronic conditions who require ongoing medication management and often self-medicate to manage symptoms.
Young Adults
Tech-savvy individuals who are comfortable using digital platforms for health information and advice.
Caregivers
Family members or caregivers responsible for the health and medication of others who need trustworthy advice.
Rural and Semi-Urban Population
Communities with limited access to healthcare facilities and professionals.
Gaps Identified
Lack of trusted platform
No user-friendly platform for accurate and personalized self-medication advice.
Reliance on unqualified sources
Unavailability of easily accessible professional medical guidance.
Misuse and health risks
Health risks stemming from improper self-medication.
Insufficient regulation
Lack of regulation of online medical information.
Technology integration gap
Need for better integration of technology and healthcare for real-time, reliable advice.
Design Thinking Process
Key Features
- What is soctor?
- Its safe & its easy
- Its convenient & its free
- Say yes to responsible self-medication
- Helping You To Help Yourself
What is soctor?
A trusted healthcare platform that provides doctor-developed self-treatment advice for common health conditions, making healthcare accessible and reliable for everyone.
Technologies Used
Frontend
Backend
Database
Cloud
Mobile
Outcome
80% Increase in User Adoption
Significant growth in platform usage and user engagement.
Reduced Health Risks
Decreased incidents of improper self-medication through professional guidance.
Improved Healthcare Access
Provided accessible healthcare advice to underserved communities.
Combat Antibiotic Resistance
Promoted responsible medication use to reduce antibiotic resistance.
Trusted Medical Platform
Established as a reliable source for safe self-medication advice.
Enhanced User Education
Improved healthcare literacy and informed decision-making among users.
Overview
Soctor transforms healthcare accessibility by providing a trusted platform for safe self-medication. The solution addresses critical gaps in healthcare access, reduces risks from improper self-medication, and promotes responsible healthcare practices through doctor-developed guidance and personalized treatment advice.
